MB-280T03: Design and deliver powerful customer experiences



Kursarrangør: Glasspaper AS
Sted: Oslo, Helsfyr
Oslo
Kursadresse: Brynsveien 12, 0667 Oslo (kart)
Type:Åpent kurs / gruppeundervisning
Studie / yrkesutdanning
Undervisningstid: kl 09:00 - 16:00
Varighet: 1 day
Pris: 9.500

We provide course about MB-280T03: Design and deliver powerful customer experiences with Dynamics 365 Customer Insights. This course provides comprehensive training on leveraging real-time features, data integration, and customer journey optimization in Dynamics 365 Customer Insights.

Content:
Learners will learn to create personalized marketing emails, text messages, and push notifications, manage consent, build effective customer journeys, and utilize customer data insights for enhanced experiences. The course also covers advanced data ingestion, enrichment, and predictive modeling techniques, helping learners unlock customer intent and streamline their marketing efforts.

Course objectives:
• Create personalized emails, text messages, and push notifications in Dynamics 365 Customer Insights
• Build and optimize customer journeys using real-time data, triggers, and AI-driven tools
• Manage customer consent for communications and track consent records efficiently
• Ingest, unify, and enrich customer data with advanced analytics and prediction tools
• Generate leads, create scoring models, and manage sales activities from customer insights
• Integrate Customer Insights data with Microsoft Power Platform, Azure Synapse, and external tools

Course outline:
Module 1 - Work with real-time features in Dynamics 365 Customer Insights - Journeys:
• Create emails in Dynamics 365 Customer Insights - Journeys
• Create text messages and push notifications in Dynamics 365 Customer Insights
• Create forms in Dynamics 365 Customer Insights - Journeys
• Manage consent in Dynamics 365 Customer Insights - Journeys
• Build journeys with Dynamics 365 Customer Insights - Journeys
• Manage leads and scoring in Customer Insights - Journeys
• Extend real-time marketing capabilities within Dynamics 365 Customer Insights - Journeys

Module 2 - Unlock customer intent with Dynamics 365 Customer Insights - Data:
• Get started with Dynamics 365 Customer Insights - Data
• Ingest data into Customer Insights - Data
• Create a unified customer profile in Dynamics 365 Customer Insights - Data
• Work with Dynamics 365 Customer Insights - Data
• Enrich data and predictions with Customer Insights - Data
• Manage external connections with Customer Insights - Data
• Configure and administer Customer Insights - Data

Target audience:
IT Professional and Dynamics Functional Consultant

Prerequisites:
Required:
• Knowledge of basic marketing principles is required
• Familiarity with Dynamics 365 Sales and Dynamics 365 Customer Insights is essential
• Experience with basic model-driven application configuration is necessary

Recommended:
• AZ-900: Microsoft Azure Fundamentals

Language:
• English course material, norwegian or english speaking instructor

Certification:
Exam MB-280T03 leads to the certification: Microsoft Certified: Dynamics 365 Customer Experience Analyst Associate - Certifications Microsoft Learn.

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